The Start
Sometimes I’m too hard on myself. In the past years I often let frustration and fears control my thoughts.
When I started sewing, I had no intention of creating a brand. I was looking for a way to give my mind a break.
Around that time a close friend of mine started calling me Juujuu, almost singing the name when greeting me.
The joy & kindness in his voice always seem to speak to a part in me, that is more playful and positive.
I realized, I should more often keep the voice of a good friend in mind when talking to myself.
In the summer of 2024 I wrote a letter to myself. From a happier me to the Julian that had lost track of himself.
It ended „YOUR FRIEND, JUUJUU“.
The Process
What began as a way to unwind, turned into a reason to look forward. I started sewing pants for myself, then for close friends. More and more people asked for a pair, curious about the story, intrigued by the material.
While sewing was a way to find peace within myself, outside the pants would connect me with people. From this grew the idea that ‚YOUR FRIEND, JUUJUU’ should be a growing circle, a space for playfulness and comfort.
The Craft
Every garment starts with time, care and precise hands.
The pants use hand-cut patches that are stitched on piece by piece; knitwear is finished to a soft, long-lasting feel; ceramics are shaped and refined by hand. From leather to lining and from yarns to glazes, materials are chosen for quality, durability and touch.